Knowledge is Capital.

Building the Net New requires more than capital—it demands deep expertise, unwavering conviction, and a long-term vision for transforming the enterprise. Since 2015, we’ve partnered with over 130 visionary founders who share our belief that the most meaningful innovations arise when technological advancement creates entirely uncharted territory.

A Decade of Enterprise Innovation

Paradigm shifts in the enterprise consistently create Net New problems, identified by visionary founders who capture opportunities for technological transformation by solving completely new problems or problems that have not yet been solved by modern technology.

                The Cota Difference

                Who We Are

                At our core, we’re operators who’ve navigated the complexities of enterprise technology firsthand. Our team brings decades of hard-won insights from building and scaling companies. But beyond our expertise, we’re deeply committed to being the kind of partner we wished we’d had—one who truly understands the challenges, shares in the victories and setbacks, and remains steadfastly present throughout the journey.

                Where We Invest

                We focus on U.S.-based enterprise companies pioneering solutions at the bleeding edge of possibility. These aren’t incremental improvements—they’re foundational breakthroughs requiring deep, interdisciplinary expertise to solve previously insurmountable challenges. We believe America provides unique fertile ground for technological innovation, and we’re dedicated to accelerating this legacy of transformation.

                How We Help

                Our approach transcends traditional venture support. We deploy our full arsenal of resources—from battle-tested operational insights to precision-targeted network activation—to empower founders’ success. Each partnership is customized, evolving with the company’s growth and responding to its unique challenges with systematic, hands-on support.

                Our Values

                Integrity

                We adhere to the highest ethical standards across all of our actions and decisions, and we focus on delivering on our commitments to each other, to our investors, and to our companies.

                Resilience

                We appreciate the long and difficult journey of building and growing companies. The entrepreneur’s journey is not an easy one and a high level of resilience is needed to face the many challenges along the way. We question the status quo, embrace innovation and change, focus on solving problems, and do what is right rather than what is easy.

                Service

                We embrace opportunities that deliver a positive impact to our people, our companies, our communities, and our investors.

                Empathy

                We operate with empathy and focus on being reliable, responsive, and helpful in all that we do. We share our expertise and resources, and provide support and encouragement across our interactions.

                Diversity

                We embrace the diversity across our team, our companies, and our communities. We focus on operating with an inclusive mindset that embraces diverse points of view and operates with professional respect.

                Fiduciary

                We serve as fiduciaries and adhere to the highest ethical principles. We set a high standard of excellence and integrity and hold ourselves accountable for our actions and decisions. We apply intellectual and operational rigor to what we do and strive to create repeatable successes and repeatable risk management.

                Cota Impact Fund

                The Cota Impact Fund represents our commitment to extending the power of knowledge capital beyond traditional venture investing. As a Donor Advised Fund with the San Francisco Foundation, we focus on catalyzing innovative social impact initiatives that align with our core belief in technology’s ability to solve critical challenges. By leveraging our enterprise expertise and network, we support philanthropic efforts that drive meaningful change in education, economic opportunity, and technological advancement for underserved communities. The fund embodies our conviction that true innovation must serve not just market opportunities, but also society’s most pressing needs.

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