Historically selling to SMBs has been viewed as difficult, with a high cost of sales and high attrition. Cracking the code involves breaking through that conventional wisdom, in this case by leveraging data science – Artificial Intelligence and Machine Learning – and modern distribution channels. 

Please watch Ben Malka, Partner at Cota Capital, and Samad Wahedi, Founder & CEO of Glow, as they discuss how new channels have changed the way companies market to SMBs, and how this technology enables highly personalized offers at scale. Leveraging new channels and technology makes it possible to transform SMB customer acquisition and retention and to build great businesses serving SMBs. 

ABOUT COTA ACCESS

The Cota Access webinar series offers in-depth, market-driven discussions from featured founders, thought leaders, and leading executives, exploring cutting-edge business and technology trends that fundamentally impact large enterprises.