The Currency in the Net New is Knowledge

With each wave of innovation comes a set of entirely new challenges and opportunities—we call this the Net New. It’s where founders aren’t just improving existing solutions, they’re creating entirely new categories or solving problems never solved before. Our mission is to identify these visionaries early and empower them with the knowledge, capital, network, and support they need to define technology’s next frontier.

Three Core Principles Guide Our Partnership:

Knowledge is the Capital That Matters Most

While funding is foundational, deep enterprise experience and bespoke competitive intelligence provide the critical advantage to our portfolio companies.

Rigorous Analysis Reveals Tomorrow’s Breakthroughs

Our investment approach combines systematic due diligence with pattern recognition earned through decades of enterprise leadership.

Every Journey Demands Its
Own Map

We reject the one-size-fits-all approach to founder support. Instead, we craft bespoke partnerships that evolve with your company’s growth

The Cota Advantage

Earned Authority
in Enterprise

Our network transcends conventional connections—it’s built on mutual reverence and earned trust. We’ve cultivated these relationships through decades of shared trenches and triumphs, creating bonds that run deeper than transactions. When we activate these relationships, it’s with surgical precision and unwavering respect, ensuring each introduction drives meaningful impact.

Architecture of Success

We dissect challenges with uncommon thoroughness, peeling back layers until we uncover root causes. This isn’t surface-level analysis—it’s methodical deconstruction of complex problems, followed by collaborative engineering of solutions. Our approach combines systematic evaluation with insights drawn from decades navigating enterprise complexity.

Cota Catalyst

We focus on U.S.-based enterprise companies pioneering solutions at the bleeding edge of possibility. These aren’t incremental improvements—they’re foundational breakthroughs requiring deep, interdisciplinary expertise to solve previously insurmountable challenges. We believe America provides unique fertile ground for technological innovation, and we’re dedicated to accelerating this legacy of transformation.

Pre-to-Post
Investment Evolution

Before investment, we immerse ourselves in understanding your vision, pressure-testing it against enterprise realities and market dynamics. Post-investment, we deploy our full arsenal of tools and expertise:

  • Granular problem decomposition and solution engineering
  • Precision-targeted go-to-market blueprints
  • Enterprise value creation frameworks
  • Systematic obstacle navigation

Every challenge becomes a shared mission, every solution a joint achievement. This isn’t about quick fixes—it’s about building foundations that endure.

Founder Stories

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Laurent Gil, Leon Kuperman & Yuri Frayman

Founders, Cast AI

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Taylor Matthews & Brad Genser

Founders, Farther

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Garrett Larsson

Founder, Rhombus Systems

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Eden Full Goh
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Eden Full Goh

Founder, Mobot

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Manisha Shah-Bugaj
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Manisha Shah-Bugaj

CEO, Activ Surgical

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